BUILDING DESIRE
Medium: Framework
Academic work done at MIT
Year: 2023
Instructor: Jaffer Kolb
Compared with the low price of industrially-manufactured new materials, reusing materials usually incurs higher costs for the labor of deconstructing, cleaning, storage, and coordinating. Designers and material resellers have to make convincing arguments for reuse. Why do some materials get a second life? How do you build desire for used materials?
Advertisements for reused objects, with their arguments highlighted
Categories of arguments for re-use, Mad Libs-style
Remixed arguments